Meatless Farm launches in Tesco

Plant-based meat alternative company, Meatless Farm has released its first vegan chicken product in Tesco stores nationwide.

The move will see the vegan alternative product in 300 of the Big 4 grocer’s stores from 20 September 2021.

The new product contains natural ingredients, pea protein to imitate the texture and taste of chicken, coated in southern fried crumbs.

READ MORE: Oatly revenue up by half as it rides vegan wave

“Our first retail launch into chicken products is a significant area of growth for the business,” Meatless Farm UK and Ireland managing director Michael Hunter said.

“To secure another listing from the UK’s largest food retailer, Tesco, shows that plant-based food is no longer a challenger category, but fast becoming part of daily British food culture as we become more concerned about health and the environment.”

The move follows Meatless Farm’s partnership with Real Madrid Football Club to promote sustainable eating and educate customers about climate change.

The vegan food brand will be working with Real Madrid’s nutritionists to experiment and promote the use of plant-based foods within a performance-based diet.

Click here to sign up to Grocery Gazette’s free daily email newsletter

SupermarketsSustainability

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.