Irish Distillers has announced the launch of its new Jameson Orange flavour.
The drink will be available across the UK from this month for an RRP of £23.95 per bottle.
The brand’s release is inspired by the Old-Fashioned cocktail and features triple-distilled Jameson Irish Whisky with natural orange flavouring, bottled at 30 per cent ABV.
The product will be entering the Russian market in November alongside the new Jameson Lime and Ginger range and is set for US distribution in 2022.
“The concept behind Jameson Orange was to create a product which would appeal to a growing audience of flavoured spirit fans, that draws on the quality and integrity of our award-winning triple distilled Irish whisky”, Irish Distillers international marketing director Brendan Buckley said.
READ MORE: Chapel Down hires new CEO
“Like Jameson Cold Brew and the forthcoming Jameson Lime & Ginger, Jameson Orange’s flavours are inspired by a classic whisky cocktail, and we’re confident that this focus on taste and quality will appeal to a broad audience of whisky fans, bartenders, and curious spirit drinkers.”
Irish Distillers master distiller Kevin O’Gorman added: “Triple distilled whisky like ours involves a carefully crafted process, perfected over hundreds of years.
“This innovation builds on that craft and we are incredibly proud to share this exceptionally well balanced and intensely zesty creation with new and exciting whisky fans looking to explore and experiment.”
Click here to sign up to Grocery Gazette’s free daily email newsletter
