Burts Snacks has partnered with the Royal National Lifeboat Institution (RNLI) to launch its new safety campaign.
The two-year deal will be used to increase beach safety and increase awareness about the Lifeboat Institution’s Float to Live advice.
The joint venture will include stories of lives saved by the Institution in Burts upcoming Crunch Time products line.
The lifesaving service will see their brand printed on Burts Sea Salt and Malt Vinegar 150g and 40g packets of crisp starting this month.
The packaging for the crisps will also feature the RNLI’s Float to Live messaging, as well as a QR code on every package which will direct consumers to the Burts Snacks website where they can leave a donation to the organisation.
The charity rely on its a staff made up of 95 per cent volunteers, who and have welcomed the venture. opportunity for support from the snacks producer.
“We are delighted to announce our partnership with the RNLI. It is an organisation which aligns closely with us as a business thanks to our geographical heritage and our love for the outdoors,” Burts Snacks managing director Dave McNulty said.
“By supporting the RNLI we hope to play a role in supporting local communities and ensuring people enjoy the summer safely.
“We are very excited about the roll out of the partnership and hope that our support will enable the organisation to continue its fantastic job of saving lives at sea.”
RNLI head of water safety Gareth Morrison added: “We are expecting this summer to be the busiest ever for our lifeguards and volunteer lifeboat crews.
“We want people to enjoy the coast but urge everyone to respect the water, think about their own safety and know what to do in an emergency.
“Think about planning your trip to a beach where lifeguards are patrolling to keep you, your family and friends safe, and also ensure you are aware of the RNLI’s safety advice before getting into the sea, wherever you are holidaying.
“As a charity we heavily rely on the support from companies like Burts Snacks, without them we wouldn’t be able to do the work we do and save lives.”