Asda has encouraged shoppers to donate food and hygiene products to charity to meet the “increased need” for essential goods.
Staff in 382 stores will set up signs showing customers which items local food banks are running low on.
The move is part of Asda’s Fight Hunger Create Change programme, a partnership between the Big 4 grocer and the Trussell Trust and FareShare charities.
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In a food-drive over July last year, shoppers donated over 278,000 meals.
“As the impact of the pandemic continues to be felt in communities across the UK, families are struggling to access basic items,” Asda community director Jo Warner said.
“Our stores have permanent collection points year-round, but over the next month our aim is to boost the number of donations as we support our charity partners.”
She thanked customers for backing the Fight Hunger Create Change Programme, which provides “emergency support” as well as “longer-term help through our funding of trained advisors.”
“So many people are struggling to put food on the table right now as the pandemic continues to affect many people’s lives,” Trussell Trust chief executive Emma Revie said.
“This food drive […] will help thousands of families facing crisis.”
In the last three years, the Fight Hunger Create Change partnership has provided over a million people with fresh food and support services.
