Energy drink brand Celsius is set to launch its largest marketing activation in the UK at Silverstone and in London.

Running from 30 June to 5 July, the marketing activity includes a Run Club experience in Regent’s Park, London, and an immersive installation at Outernet London in partnership with the Aston Martin Aramco Formula One Team.

Celsius is the official energy partner of the Aston Martin team, and the brand’s takeover features a car replica, a racing simulator, merchandise giveaways and sampling.

The run club experience will be fronted by the brand’s ambassador and Irish Olympic sprinter Rhasidat Adeleke, leading warm-ups with lap-time challenges, pit stop hydration stations and podium-style finishes.

The business will back the campaign with influencer content, paid social activity and retail marketing across the UK and Ireland.

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Celsius has 20k samples planned across the weekend, and consumers will have the chance to win exclusive Silverstone-themed merchandise and experiences throughout the race week.

Carlotta Cattelani, head of marketing UK&I at Celsius said: “Silverstone weekend is an exciting time for Celsius as our global partnership with the UK-based Aston Martin Aramco Formula One Team brings the energy home.

“This partnership goes beyond the circuit; from run clubs to fan experiences and immersive brand moments, we are creating opportunities for consumers to engage with Celsius at the intersection of fitness and culture.

“By tapping into the excitement and energy surrounding race weekend, we’re strengthening our cultural relevance, bringing our Live.Fit.Go brand platform to life and continue to build momentum for the brand across the UK.”