M&S sponsors new ITV contest

Marks & Spencer has announced its partnership with ITV to deliver a six-part brand-new entertainment cooking competition named Cooking With The Stars.

The show will feature eight celebrities, each paired with an accomplished chef who will mentor, teach and take them from passionate amateur to restaurant-level chefs.

Trained by their professional chef-partner contestants will prepare and present their dishes for judgement. Their mentor chefs then become judges, rating the other celebrity cooks, with the bottom two at risk of leaving the competition.

READ MORE: M&S appoints Mars global head to the board

The show commissioned by South Shore is set to be presented by Emma Willis and comedian Tom Allen.

“We’re delighted to be launching this fresh new format on ITV in the hands of such fantastic hosts as Emma and Tom,” South Shore chief executives Andrew Mackenzie and Melanie Leach said.

“It’s exciting to see how our celebrity chefs will react to the unique twist of seeing their mentor ultimately become their judge.”

Willis added: “I absolutely love cooking so I can’t wait to see the celebrities in the kitchen showing what they have or haven’t learnt.

“What a brilliant opportunity to be trained by some of the best chefs in the business and I’m hoping I can pick up a few tips too. I know it’s going to be a lot of fun hosting with the brilliant Tom Allen so I can’t wait to get started.”

The news comes as Marks and Spencer has announced the appointment of Fiona Dawson, as a non-executive director.

MarketingSupermarkets

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