Functional drinks brand Celsius has partnered with English player and ambassador Georgia Stanway to share advice ahead of the planned ATHX fitness competition.

This builds on Celsius’ role as the official energy drink partner of the ATHX Games in Liverpool on 3 and 4 October.

This is part of the brand’s collaboration which launched at ATHX Birmingham in August; Celsius is developing on its Live Fit Go platform for various competitions.

The brand platform aims to promote the functional wellness drinks and curate experiences which are at the intersection of fitness and culture.

Georgia Stanway, England midfielder and Celsius ambassador, said: “You don’t have to be a professional athlete to set yourself a goal. That’s one of the things I love about events like ATHX – everyone taking part has their own reason for being there and their own version of success.

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Celsius is a functional drinks brand that manufactures a range of products which are catered towards healthy shoppers.

The brand’s range of products includes wellness drinks and sachets which are made with no artificial colours or sugar.

Carlotta Cattelani, head of marketing – UK&I, Celsius, said: “Georgia knows what it means to prepare, compete, and perform under pressure at the highest level, but the principles behind that, from setting a goal to putting in the work, are relevant to anyone taking on any challenge.

“Our partnership with ATHX celebrates those everyday achievements and the community of people getting out there, giving it a go, and making each moment count.”