Waitrose expands Deliveroo partnership, creating 400 new jobs

Waitrose has announced it will expand its Deliveroo service to 110 new branches across the country, creating 400 new jobs to support the expansion.

Deliveroo and Waitrose announced a two-year partnership following a successful trial, which was launched in September last year, reportedly helping to attract new and younger customers.

The partnership was initially launched in 40 stores in December and is expanding to another 110 stores by the end of summer giving around 13 million customers access to Waitrose good via Deliveroo.

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The supermarket has also expanded its product range to between 750 and 1000 items, which are available for delivery and includes free-from, dairy alternatives, vegan ranges, flowers and gifts.

Around 400 new jobs will be created in those Waitrose shops where it’s being introduced to fulfil orders ready to be collected and delivered by Deliveroo.

“We have grown our online business at pace in the last year, responding to huge demand for online groceries and offering more choice in when and how people want to shop with us,” Waitrose executive director James Bailey said.

“We know convenience is key for many of our customers and the expansion of the service with Deliveroo will play an integral role in helping us make Waitrose food more convenient than ever before.”

Deliveroo’s chief business officer Carlo Mocci added: “We are delighted to announce a two-year partnership with Waitrose, alongside a nationwide expansion to 150 stores.

“Waitrose is one of the most respected and loved British companies and we are proud to expand the extremely popular Waitrose service on Deliveroo. As we expand further across the country, this partnership will mean more choice and selection for our customers, delivered in as little as 20 minutes, and will create even more work for riders right across the UK.”



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