Asda ditches chicken trays to save 450 tonnes of plastic

Asda has announced plans to sell chicken in pouches instead of plastic trays, in a bid to save 450 tonnes of plastic every year.

Chicken thighs will be sold in the new packaging within the next few weeks.

Whole birds, diced breasts, drumsticks, mini fillets and legs will follow suit by the summer.

The packaging shift follows a trial last year where mini fillets and diced breasts were sold in pouches.

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The Big 4 grocer expected the move to make a “considerable difference” to plastic consumption as half of all households buy chicken in their weekly shop.

“The change in poultry packaging marks the next step in our commitment to use less and recycle more,” said Asda poultry buying manager Lisa Barratt.

“Customers don’t have to prioritise plastic reduction over grocery decision making, ensuring the nation can continue purchasing quality poultry at the same price.”

The new packaging is the latest of Asda’s attempts to remove single-use plastic from shelves.

Last month the grocer announced its fruit and veg bags would be made from recycled water bottles, saving 101 million pieces of single-use plastic a year.

SupermarketsSustainability

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