Waitrose tops up healthy start vouchers for new families

Supermarkets

Waitrose has announced it is increasing the value of the governments Healthy Start vouchers by an additional £1.50, more than any other supermarket.

Customers can now present their vouchers at the Waitrose checkout, where the supermarket will increase its value from £3.10 to £4.60.

The vouchers are issued to low-income families with children under the age of four and pregnant women, which allows them to spend the vouchers on healthy foods, including fresh, frozen, and tinned fruit and vegetables.

READ MORE: Waitrose reduces plastic packaging on Easter eggs

“We’re committed to helping people across the country access nutritious food,” Waitrose executive director James Bailey said.

“We hope this latest move will help boost the fruit and veg intake for expectant mothers and thousands of young children at a vital stage of their development.

The move follows parent company John Lewis Partnership’s Give a Little Love campaign, which has raised more than £3 million so far for charities FareShare and Home-Start.

Supermarkets

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