Big 4 supermarket Asda has announced it will donate 150,000 meals to vulnerable children during the Easter break.
Asda’s charity initiative is in alliance with its ‘Fight Hunger Create Change’ programme and partner FareShare.
The latest charity drive will add to the venture’s 51 million meal donation history.
Along with the charity meals, Asda is also extending its Kids Eat Free offer into the holiday season. This offer allows children under 16 to get a free meal when an adult spends £1.
The promotion has offered 230,000 free meals since it began.
“The past year has been extremely challenging for so many families,” Asda community director Jo Warner said.
“We know that throughout the school holidays, food banks and charities see an increase in demand for emergency food parcels and services, which is why we’re so pleased to be able to provide meals to families across the country who would otherwise rely on a school meal during term time.”
Asda has also invested in the charity’s infrastructure so that an additional 4,670 charities across the country will have access to fresh food.
“FareShare has more than doubled the amount of food it distributes over the past year, now providing frontline charities with enough food to create over two million meals each week – with two thirds of this food being accessed by children and families,” FareShare chief executive Lindsay Boswell said.