Asda has announced a partnership with food redistribution charity The Bread and Butter Thing (TBBT) after donating over half a million meals to families affected by the pandemic.
In April 2020, TBBT experienced a 460 per cent increase in need year-on-year due to the coronavirus pandemic.
In the months to December, membership grew by 50 per cent from 8000 to 12,000 members with the charity providing 3.2 million meals, which have been provided with the help of the Big 4 grocer.
“At Asda, we are really proud that through our partnership with TBBT we are able to help support so many families who are facing difficult times by providing surplus food, which not only provides much needed meals for those in need, but also helps us tackle food waste,” Asda zero waste manager Karen Todd said.
“We continue to work hard to reduce our food waste and it’s through partnerships like these that we can ensure surplus food can be delivered to the communities where it is needed the most.”
TBBT chief executive Mark Game added: “We’re enormously grateful for the support that Asda have given us this year with a whole variety of stock and supplies helping us to keep our growing number of members fed.”