Lidl named cheapest UK supermarket, Which? reveals

Discount supermarket Lidl has been announced as the UK’s cheapest supermarket, according to a new study conducted by consumer group Which?.

The consumer group tracked the price of 45 popular products such as Hovis bread, Knorr stock cubes and free-range eggs in eight major supermarkets for at least 100 days between January and December 2020.

It calculated the average price of each item over the year and the total average cost of all 45 items in the “trolley”, taking the weight and quality of items into account.

READ MORE: Usdaw urges customers to respect shopworkers

Which? added that this was the first-time discount grocers such as Aldi and Lidl were included in its annual study, which now includes own-label items alongside branded goods.

Lidl edged past Aldi by 34p with its basket costing £42.67 on average, whilst Aldi’s basket calculated to £43.01.

Big 4 grocer Asda ranked in third place with its basket of products costing £48.71 — a difference of £5.

According to Which? Waitrose was named the most expensive supermarket in the study.

The average cost of the 45 items was £68.69 – around 60 per cent or £26.02 more than a similar shop at Lidl.

“Many households have been under financial pressure due to the pandemic, so getting value for money on their weekly shop has become more important than ever,” Which? head of home products Natalie Hitchins said.

“Our analysis shows that customers do not have to pay over the odds for their groceries.

“Customers looking to save money this new year and cut down on the cost of their weekly shop should consider shopping around for the best prices.”



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.