The Co-op has announced it is removing plastic packaging from its own-brand Easter eggs.
This follows the convenience retailer’s pledge to eliminate unnecessary plastic from all its own-brand ranges.
The Co-op said it would end the use of plastic inner film packaging and windows for all five of its hollow Fairtrade Easter eggs, saving upwards of 14 tonnes of plastic.
“Easter egg packaging is renowned for its excessive use of unnecessary plastic, whether to protect the chocolate or to display the design of the confectionery,” Co-op environment manager Iain Ferguson said.
“Our teams have worked incredibly hard to deliver a new solution that ensures the egg is still protected whilst allowing our customer to see all aspects of the egg and their stunning designs.
“This is a really positive step within the packaging industry especially for seasonal Easter lines.”
The news comes after the retailer removed over one million pieces of plastic from its Christmas celebration range last year.