Aldi is set to invest £650m across Britain in 2025 as it accelerates its expansion plans.

The investment includes the development of new stores in Fulham Broadway in London, Billericay in Essex, and Cheadle in Stoke-on-Trent, with the discount grocer targeting around 30 new store openings in total in 2025.

It continues on from this year’s new store opening programme, with Aldi welcoming sites in new locations such as Totton in Hampshire, Cribbs Causeway in Bristol, and Pwllheli in Gwynedd in recent weeks.

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Aldi UK and Ireland chief executive Giles Hurley said: “At Aldi, our unwavering commitment has always been to provide Britain with the best value groceries.

“The demand for our unbeatable prices is now at an all-time high, which gives us the confidence to continue investing in Britain to provide greater access to our award-winning products at the lowest prices.

“We recognise that there are still areas without an Aldi store, so our expansion plans for 2025 are designed to address some of these gaps as we work towards our long-term goal of 1,500 UK stores.”

It comes as the supermarket is looking to help shoppers avoid the Christmas rush in stores, predicting that Tuesday 17 and Sunday 22 December will be the quietest days to shop in the week ahead.