Retailers are set to receive a major sales boost for Mother’s Day (21 March), with spend expected to reach £18bn in 2026, which marks a 15 per cent increase year-on-year.

According to the latest figures from consumer marketing agency Savvy, 65 per cent of shoppers expect to celebrate Mother’s Day in 2026, which increases to 88 per cent among households with children.

The data found that almost three-quarters (70 per cent) of shoppers stated that loyalty card pricing was important, and limited-edition products (68 per cent) and meal deals (66 per cent) also ranked highly.

Savvy’s insight director, Alastair Lockhart, said: This makes the occasion one of the most widely celebrated gifting events in the retail calendar, after Christmas and Easter.

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“Our research shows seven in 10 shoppers expected to have a meal at home to celebrate Mother’s Day this year – driven by rising prices of eating and drinking out. Continued innovation in Mother’s Day meal deal offers from retailers is also driving the trend.”

Food and drink retail sales are expected to increase, with 61 per cent of shoppers stating they planned to buy more premium food or drink for Mother’s Day, while 56 per cent are forecasted to spend more than they would on a typical gift occasion.

Social media is also playing a significant role for consumers, with 52 per cent of shoppers selecting Mother’s Day gift ideas on these platforms and 35 per cent saying it influences what they buy.

Savvy also predicted that chocolate sales could see slightly softer growth due to the rising use of GLP-1 medications, which could impact overall demand in households.