Nectar360 is to launch ‘branded shops’, allowing brands to build custom pages on the Sainsbury’s website in a first-of-its-kind offering available to clients on the Nectar360 ecommerce media platform.
Co-developed by Nectar360 and retail media provider CitrusAd, the branded shops are designed to increase brand engagement and encourage additional sales.
The offering, which creates a ‘shop-in-shop’ experience that gives customers access to all of a brand’s products in one location on sainsburys.co.uk, can be launched in 10 days and include up to 100 products per page.
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The branded shops include flexible, pre-designed templates, self-serve capabilities that allow brands to design and manage pages through a simple user interface, and reporting that provides insight into in-flight impressions and add-to-cart metrics.
Nectar360 director of digital media Alice Anson said: “This is not just a first for us, but in the retail sector as a whole, so we’re very excited to see how our clients respond.
“We are constantly looking at ways to deliver an easier, quicker and more intuitive experience on the platform. Our self-serve model puts the power in the hands of clients, this is an important step forward.”