Nectar360 is to launch ‘branded shops’, allowing brands to build custom pages on the Sainsbury’s website in a first-of-its-kind offering available to clients on the Nectar360 ecommerce media platform.
Co-developed by Nectar360 and retail media provider CitrusAd, the branded shops are designed to increase brand engagement and encourage additional sales.
The offering, which creates a ‘shop-in-shop’ experience that gives customers access to all of a brand’s products in one location on sainsburys.co.uk, can be launched in 10 days and include up to 100 products per page.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
The branded shops include flexible, pre-designed templates, self-serve capabilities that allow brands to design and manage pages through a simple user interface, and reporting that provides insight into in-flight impressions and add-to-cart metrics.
Nectar360 director of digital media Alice Anson said: “This is not just a first for us, but in the retail sector as a whole, so we’re very excited to see how our clients respond.
“We are constantly looking at ways to deliver an easier, quicker and more intuitive experience on the platform. Our self-serve model puts the power in the hands of clients, this is an important step forward.”
