Surplus food company Too Good To Go has appointed Chelsea Kerr as the managing director for the UK and Ireland to strengthen its leadership team as it tackles excess waste.

The social impact company connects food businesses to package unsold foods with its Surprise Bags scheme and has recently marked 10 years since first launching in the UK.

Additionally, Too Good To Go teams up with leading brands to redistribute surplus stock which cannot be sold through traditional retail channels.

Kerr was promoted from her previous role as director of key accounts in the UK, Ireland and Central Europe since February 2025.

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In her most recent position, she oversaw the growth and strategic investment of the company’s retail partners over the past year.

Kerr said: “I’m thrilled to be stepping into the role of MD for the UK and Ireland at Too Good To Go at such an exciting moment in our journey. Ten years on from launch in the UK, saving surplus food has moved from a niche idea to a mainstream habit.

“It’s rare to find a forward-thinking tech business so clearly led by its mission, and this role perfectly aligns my passion for technology with my belief in mission-driven growth.”

As part of the new title, Kerr will be responsible for developing Too Good To Go’s presence within the UK and Ireland.