European fermented yoghurt brand Yogoody has secured a listing with 450 Holland & Barrett stores across the UK and Ireland.

The move marks a major step in the brand growing its international presence as gut health products continue to move into the mainstream market. The range includes a yoghurt-style drink which is supplied in a powder format to be mixed with water.

Yogoody does not require refrigeration and has a shelf life of up to one year, providing operational benefits for retailers as well as convenience for consumers.

Leila Whitman, category manager at Superfoods said: “At Holland & Barrett, we are constantly looking for brands and innovations that deliver added value and relevant innovation, offering solutions aligned with consumer expectations.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

“Yogoody presents a distinctive concept that combines convenience, taste and nutritional quality and fits well with our mission to provide practical and healthy alternatives.”

The products are available in multi-serve packs in strawberry, vanilla, mango and wild berries, as well as a larger format which features all four flavours.

Nuno Abreu, managing director from Yogoody said: “Our partnership with Holland & Barrett is an important milestone for the business. It brings our shelf-stable yoghurt-style format into one of Europe’s most established health and wellness retail environments and reflects the growing focus on gut health and functional nutrition.