With the football World Cup starting today [11 June], Ocado Retail has pledged to delivery a range of snacks and drinks during the crucial 15-minute half-time slot.

This limited offer from the online supermarket features ‘Half-Time Delivery’ bundles, designed to help supporters enjoy the match without missing key moments.

Dan Elton, chief customer officer at Ocado Retail, said: “Most football fans will be watching the tournament from homes this year, and whether that be a full house of family and friends coming together, or a more quiet affair, Ocado is here to help everyone enjoy the tournament in their own way – and most importantly, ensure they don’t miss out on a moment of the action.”

With kick off times ranging from 20:00 to 02:00, Ocado is working to ensure consumers have everything they need. New research from the digital grocer revealed that 73 per cent of viewers have missed an iconic football moment after stepping away from the screen at the wrong time.

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The Ocado study also highlighted the impact such sporting events have on products purchased. Almost a third (42 per cent) of consumers said their food and drink choices will be influenced by the teams playing. Mexico, one of the host nations, was a particular favourite – 48 per cent of shoppers are keen to try more Mexican dishes during games.

“With many fans planning on enjoying a spread of British classics, it’s also interesting to see so many of us inspired to try the cuisines of other participating nations,” added Elton.

“Ocado’s unbeatable range of British favourites and global flavours ensures all tastes are catered for, and all conveniently delivered straight to your door.”

Ocado has recruited Harry Redknapp to deliver a dressing room team talk to its drivers in a new campaign for this latest delivery offering.

Furthermore, Ocado will be one of many supermarkets introducing World Cup promotions. New data predicts 36 per cent of adults will spend more on food and groceries during the 37-day tournament.