Clipper Teas is launching a marketing campaign across festivals in the UK this summer as it aims to appeal to younger shoppers.

The brand will launch a limited-edition Wilderness Festival pack with an exclusive giveaway from now until 10 July.

The move is part of a business strategy to build positive momentum around the brand and connect with the millennial target audience.

Shoppers will have the chance to win 20 pairs of Wilderness festival tickets across the Clipper’s Organic and Fairtrade Black tea packs for £4.10 and Everyday Fairtrade Tea for £3.50. The packs are available across major retailers and independent stores.

The brand is set to appear at the three festivals in the UK over the summer between June and August: Ben & Jerry’s Sundaes in the Park, Wilderness Festival and Happy Place Festival.

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This marketing activity aims to expand Clipper’s reach to younger shoppers where they spend most of their time, to drive trial and repeat purchases.

Clipper Teas brand controller at Ecotone UK, Caroline Rose, said: “To drive them to the fixture in store, we want to meet younger shoppers where they spend their time and truly connect with them by offering them unique experiences. That’s why this year, we’re incentivising shoppers with the chance to win Wilderness Festival tickets and taking our natural, fair and delicious tea out to them on the festival ground.”

The business estimates that the summer tour will reach 45,000 festival goers and will build on brand awareness.

The business has continued to invest in advertising and promotions, following strong results after the ‘There’s Tea, Then There’s Good Tea’ multi-channel campaign strategy first launched in 2024.