Nestlé is set to open a limited-edition pop-up in London to mark the launch of its new Nesquik Strawberry Flavour Breakfast Cereal, which will offer free samples.

The installation will take place on 9 and 10 May in Monmouth Street, Covent Garden, and will feature an immersive strawberry-themed space decorated with pink walls and tables.

The café is set to offer cereal-themed activities for parents and children and will highlight the new Strawberry Flavour Breakfast Cereal, which is a new variant of the classic chocolate flavour from the brand.

Head of marketing for Nestlé Cereals, Sarah Fordy, said: “This is breakfast like you’ve never seen it before! The Pink Cereal Café is all about fun, nostalgia, and turning ordinary mornings into a strawberry-flavoured adventure for families.

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“The new Nesquik Strawberry Flavour Breakfast Cereal is bringing this to life with great taste, added vitamins and high fibre for the whole family.”

Attendees will be served on a first-come, first-served basis, and the activation will be running from 8am to 4pm on both days.

The new cereal has launched at Morrisons and Sainsbury’s this month and will roll out to stores across the country moving forward.

This launch marks the first time the Nesquik Strawberry Milkshake Powder is available as a cereal since the brand’s launch in the UK in 1957.