Cawston Press has announced a partnership with the England and Wales Cricket Board, which is fronted by former England men’s star Steve Finn.

The brand will provide all the drinks, bottles and carriers for all the drink breaks during the England men’s and women’s internationals across the country.

Cawston Press is set to launch a refreshed brand packaging which includes the “We are England Cricket” logo, which will be featured across all retail and hospitality channels.

The agreement will also see the drinks brand roll out a fully integrated campaign across social media, shopper marketing, PR and broadcast.

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Head of marketing of Cawston Press, Laura Graham, said: “Cawston Press drinks are inspired by quintessentially English flavours like rhubarb, elderflower and beetroot, so partnering with the ECB is a natural and hugely exciting step for the brand.

“Cricket isn’t a game to be rushed, just like how we approach making our drinks, with time, care and only a few simple ingredients. We can’t wait to see the partnership come to life, with activity rolling out from May.”

The new designs are set to roll out across the brand’s full portfolio, including pressed juices, sparkling soft drinks and kids’ fruit water drinks.

Additionally, as part of the campaign, Cawston Press will run an on-pack promotion on their sparkling multipacks between June and October which will allow customers to potentially win a prize of £10,000.

The partnership aims to drive brand visibility during the peak soft drink summer season while also expanding the customer reach with cricket’s broad and family-orientated audience.