British cold press juice brand Daily Dose has unveiled its first out of home campaign, which aims to expand its UK awareness around its range of products.

The activation is set to roll out from 5 May for two weeks, which marks the brand’s biggest marketing investment across outdoor, digital, influencer partnerships and large-scale sampling.

Daily Dose collaborated with JCDecaux to offer a national outdoor campaign with strategic placements near and around Waitrose stores.

This marketing campaign named ‘You’d be cold pressed to find a better juice’ was made in partnership with creative studio And Rising, which highlights the brand’s products.

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The OOH activation will be backed by an in-store campaign, branded aisle fins and point-of-sale materials which will appear in selected Waitrose stores nationwide.

Founder of Daily Dose, George Hughes-Davies, said: “Launching our first campaign feels huge for us. We’ve always believed that if even more people understood the care, the ingredients and the cold-pressed craft behind Daily Dose, they’d choose us.

“This campaign is all about putting that story and our bottles in front of as many people as possible. Look out for our bottles at your local Waitrose and bus stop!”

Additionally, there will be social media creator partnerships on Meta with Mother Pukka and Crip & Dip.

This comes after the brand partnered with Waitrose to launch a limited-edition apple juice which is made of surplus fruit from its farm.