Dairy brand Müller UK & Ireland has unveiled a multimillion-pound marketing campaign to highlight the significance of chilled dairy products within the wider snacking category.

The new campaign is titled “You Know How You Like It” and aims to showcase the multiple unique ways consumers have and enjoy the Müller Corner.

Müller launched three short films focusing on Müller Corner’s diversity and relevance across various snacking occasions, including when taking a break at the office or riding the bus.

Talar El Asswad, marketing and strategy director at Müller UK & Ireland, said: “Müller Corner has been part of people’s lives in the UK for decades, and this new campaign showcases how everyone’s unique way of eating a Corner delivers satisfaction.

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“The idea strengthens Müller Corner’s role not just as a nostalgic favourite, but as a credible alternative within a snacking category often dominated by biscuits and confectionery.

“By focusing on how people truly enjoy our products, we’re celebrating Müller Corner’s place as a fabric‑of‑the‑nation brand that not only helps to put a smile on the nation’s face every day but also drives growth within the chilled snacking category.”

The videos feature the popular song by KC & the Sunshine Band “That’s The Way (I Like It)” and are directed by BAFTA-winning director Tom George in collaboration with VCCP.

The new campaign is set to rollout across TV, online video, social and out-of-home until November 2026 from April 20 onwards.