Aero launches pistachio bar as Nestlé ties brand to Devil Wears Prada sequel
Nestlé is expanding its Aero range with the launch of a new pistachio-flavoured sharing bar.
Rolling out from April, the new Aero Pistachio sharing bar combines the flavour of pistachio with the brand’s signature aerated chocolate format.
Nestlé is also using the launch to kick off a wider promotional partnership between Aero and The Devil Wears Prada 2, which arrives in UK cinemas on 1 May.
The on-pack campaign will give shoppers the chance to win one of five trips to New York for two, alongside instant-win cinema prizes.
The promotion will run across the wider Aero range, including bars, sharing bars, multipacks and bubbles sharing bags, from 20 April to 12 July.
Beth Lucas, head of marketing for Nestlé Confectionery UK and Ireland, said the collaboration was designed to give shoppers another reason to pick up the brand, alongside the introduction of the new flavour.
The release follows another recent addition to the Aero line-up, with Nestlé earlier this year introducing Aero Caramel flavour bubbles.
Sign up here to get the latest grocery and food news each morning



