Sausage brand Richmond has announced a £4m investment in a marketing campaign, with the renewal of its Channel 5 partnership.

The brand’s “Good Times” campaign will run through March and April 2026, which includes a TV, VOD and new out-of-house assets.

Six product-led advertisements will air daily during the channel’s 5:45-8:30pm teatime slot from March to November 2026.

The move aims to renew the relevance of the “Good Times” Masterbrand campaign, which is meant to bring in debates and depict modern family moments.

Chris Doe, marketing & innovation director at Pilgrim’s Europe, said: “Teatime remains one of the most important meal occasions for UK families, making it a key opportunity for retailers within the fresh category.

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“By combining daily product-led TV activity with the return of our Good Times campaign and the Big Richmond Sit Down social activation, we’re helping keep the brand front of mind and supporting retailers in driving sales and growth within the category.”

This builds on the brand’s success with the channel last year, which contributed 10 per cent to Richmond’s record 96 per cent brand awareness, according to the business.

Richmond will roll out a nationwide out-of-home campaign until 11 April which is expected to deliver 14.4m impacts across the UK in high footfall areas.

The brand will also launch social media activity across Facebook, TikTok and Instagram with an expectation to reach 5m social media users, supported by celebrity podcasts such as Married and Annoyed.

This marketing activity aims to expand customer reach over the upcoming months and create significant consumer engagement opportunities and help retailers drive sales through brand visibility.