Kraft Heinz has appointed Michael Graham as the new VP of sales for the UK & Ireland, effective from March 2026.

He brings extensive experience to the role, having previously worked for over 20 years in senior roles at major FMCG companies, including Reckitt, PepsiCo and Mondelēz.

In his most recent position, Graham joined from Reckitt, where he served as general manager for Benelux, after previously working as GM in the Czech Republic and Slovakia.

Graham will oversee the commercial organisation and work on strengthening customer partnerships and driving profitable growth across the UK.

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Graham said: “Kraft Heinz is home to some of the most iconic brands in the UK & Ireland, and I’m excited to join the business at such an important time.

“I’m looking forward to working closely with our customers and teams to build strong partnerships, sharpen our commercial execution and deliver growth that creates shared value with our customers.”

Marta Pilczuk, MD UK & Ireland at Kraft Heinz, said: “We’re delighted to welcome Michael to Kraft Heinz. His breadth of experience across markets, customers and categories, combined with his strong people leadership, will be a real asset to our UK & Ireland business.”

The news comes after the major FMCG manufacturer announced plans to pause on its restructuring last week.

Kraft Heinz had planned to split into two standalone public entities as the newly placed CEO Steve Cahillane aimed to stabilise performance and restore growth.