Walker’s Shortbread has unveiled a new Original Shortbread Eggs Mini Bags as part of its promotional line for Easter.

The packages feature small-sized, Easter-egg-shaped pieces of the brand’s classic all-butter shortbread.

The new product has rolled out for £2.65 per 125g pack at the business’ online store, select Scottish retailers and wholesale distributors.

Walker’s Shortbread used a vibrant packaging design to increase shelf visibility among shoppers and retailers and is available in an on-the-go format to give consumers convenient options.

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Bryony Walker, commercial director at Walker’s Shortbread, said: “Easter is rooted in togetherness and tradition, and we’re delighted to offer a product that embodies both.

“Our Spring Mini Bags celebrate the timeless craft of Walker’s Shortbread while introducing a fresh, modern twist that perfectly captures the season.”

This launch comes as the key Easter trading period for snacks approaches, with shortbread sales seeing a 23 per cent increase during the season, according to data from overall unit sales.

Additionally, sweet treat sales have seen a 161 per cent rise across the category during Easter according to figures from Vypr Online Consumer Research.