Morrisons has launched a double points promotion across its loyalty card scheme at convenience stores nationwide, for a limited period.

Customers with a loyalty card will earn 10 More Points on every purchase they make, from 26 January until 8 February.

The promotion includes the whole in-store range, allowing shoppers to collect extra points across food-to-go, groceries and essentials.

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Gareth Lloyd, director of loyalty at Morrisons, said: “From quick top-ups on the way home to everyday essentials like milk or a loaf of bread, Morrisons Daily is designed for those convenient, everyday moments.

“The Morrisons More Card rewards customers even when they’re not doing a full weekly shop, and with double points on offer, even those smaller local purchases will help to top up your points, giving shoppers even more value every time they visit us.”

The loyalty card enables customers to convert the points into Morrisons Fivers, which can be redeemed on future purchases in the supermarket, as well as benefit from exclusive prices, personalised offers and member-only rewards.

This move follows the supermarket retailer’s major price slash across over 2,500 products in January.