Speciality Christmas biscuits, Fox’s Cookies Assortment, will now be available year-round, having launched at Tesco.

The move comes after 29.7% year-over-year growth during the 2025 festive season and is part of the strategy to capitalise on the growing gifting market.

According to the business, consumers are continuing to look for various gifting options for occasions, with Fox’s Cookie Assortment aiming to meet this demand.

David Hebson, trade marketing director at FBC said: “We’re seeing a clear shift in how consumers approach gifting, with more people looking for premium food-based options that feel appropriate beyond traditional occasions.

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“After a standout Christmas for Fox’s Cookies Assortments, making the product available all year round allows us to meet that demand while supporting retailers in unlocking new gifting moments and driving incremental spend.”

The range aims to deliver quality products at an affordable price range, featuring a selection of Fox’s cookies available in white, milk and triple chocolate flavours, said the biscuit manufacturer.

The Fox’s Cookies Assortment will be available with a recommended retail price of £4.50 per 365g, joining Fox’s Viennese Assortment and Fox’s Classic Assortments, which are in stock all year round.