Finsbury Food Group is launching the first-to-market cake bento boxes in the UK, which will be exclusively sold at Tesco for 12 weeks from 19 January.

The move aims to fill the market gap for bento cakes which are conveniently available in supermarkets.

Finsbury’s cakes also aim to provide an alternative gifting option for occasions, with the packaging featuring a tag, allowing for personalisation.

Ross Lowrey-Heywood, development innovation manager at Finsbury Food Group, said: “This launch reinforces Finsbury’s ambition to lead in bakery innovation. We want to be first to market, bring new ideas to shelves and excite shoppers with products that reflect changing tastes and lifestyles.”

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The ‘Paint the Town Red Velvet’ little big cake is catered towards millennials and Gen Z shoppers, based on popular Instagram formats.

Additionally, the box has four mini red velvet cupcakes with cream cheese frosting and retails for £14 per 740g.

This is a strategic move by the bakery manufacturer to respond quicker to consumer trends and innovate flavour profiles as the seasons change.

Kimberley Curtis, brand manager at Finsbury Food Group, said: “We’ve seen a rise in smaller occasion moments among consumers, and we wanted to create a cake that was perfect for this. It’s versatile, it’s easy to share at a party or in the office, and it’s even easier to take home thanks to the way it’s portioned.”