Parfetts and JW Filshill implement AI platform
UK wholesalers Parfetts and JW Filshill have implemented a new AI-powered platform, Wholepal, to improve their grocery supply chain operations.
The system uses artificial intelligence to replace the need for physical forms, with suppliers uploading their product specification documents, and information is extracted, structured and stored automatically.
According to the business, the process leads to cleaner data, fewer errors and faster product setup, lowering onboarding time from weeks or months to minutes.
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The wholesalers plan to use the platform to streamline supplier onboarding and free up teams from time-consuming manual work, leading to more efficient operations.
Cheryl Hope, trading director at Parfetts/Go Local, said: “Anything that helps us range products faster, reduce manual work and improve data quality is a real benefit.
”Wholepal gives us a more efficient and consistent way to work with suppliers, while supporting quicker routes to market.”
Chris Miller, chief commercial officer at JW Filshill, said: “Product data is fundamental to how we operate, but the way it’s traditionally been shared hasn’t kept pace with the rest of the industry.
”Wholepal helps remove friction from supplier onboarding and data updates, giving us greater confidence in the accuracy of the information we receive while saving valuable time for our teams.”



