Kellogg’s has launched a limited-edition Rice Krispies Squares, Crushed Mini Eggs & Chocolate flavour ahead of Easter.

The new product is launching exclusively at Tesco stores from the start of January in a pack of four bars at a recommended retail price of £2.25.

The snack is made of the classic Rice Krispies cereal, mixed with a chocolate syrup, a crushed mini eggs topping and a chocolate drizzle on top.

According to Kellogg’s, the Rice Krispies Squares brand has reported a strong performance, with significant growth for the past five years. The sales for the brand increased by 10% on a yearly basis in 2025.

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Holly Wright, senior brand activation manager at Kellogg’s, said: “Squares fans love discovering new flavours, and this spring we’re thrilled to introduce our very first Easter-inspired Rice Krispies Squares.

“Featuring the perfect blend of rich chocolate and crunchy crushed mini eggs, this limited-edition treat is set to create excitement in-store and deliver a burst of joy to shoppers’ taste buds.”

The new product comes after the FMCG giant rolled out a limited-edition hot honey-flavoured cereal last month.