Asda has launched a new luxury private-label wine, Riunite Sparkling Red, which is exclusively available at the retailer ahead of Christmas.

The new sparkling wine was made to meet the growing consumer demand for innovative and premium fizz, providing a twist on a festive season classic.

Asda’s latest drink is a modern version of Lambrusco, made with the Charmat method, with added fizz designed for a younger customer audience.

The sparkler has a lower ABV of 9.5%, which caters to consumers who enjoy red wine but want to consume a lighter alcohol on Christmas Day.

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The retailer said the wine features floral raspberry and red cherry flavours with savoury herbs and spices and can be paired with charcuterie and grazing boards over the festive season.

Asda said it has launched the product for consumers celebrating ‘Friendsmas’, with “Millennials associating this trending beverage with lifestyle elevations and parties”.

It is priced at £6.52 a bottle and is part of the supermarket retailer’s Buy 6 Save 25% offer on wine, which is running from now until 18 December.