Jason’s Sourdough secures listing at Booker’s Wholesale sites
Bread manufacturer Jason’s Sourdough has announced a partnership with UK wholesaler Booker to list its premium loaves for trading nationwide.
The partnership will see two of the brand’s loaves from the Jason’s Straight Up Range, The Great White (450g) and Superb Sprouted Grains (450g), stocked across all 192 Booker depots.
The range is made with no preservatives, additives, or yeast and provides a premium offering for foodservice operators and customers.
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Jason Geary, master baker at Jason’s Sourdough said: “This wholesale listing makes our bread more accessible to everyone across the UK, from independent retailers to foodservice operators.
“We’re excited to bring proper sourdough to new audiences and give more businesses the opportunity to serve bread that delivers on both flavour and quality.”
The news comes as the speciality sourdough brand continues to make investments to improve its manufacturing capabilities, with a new £36m bakery built in Leicester.
Jason’s Sourdough plans to expand to various channels in the future to meet the growing consumer demand for premium-quality bread.
The sourdough bread already has listings at major UK retailers, including Tesco and Sainsbury’s, and in foodservice listings.
The products are created using a long fermentation process and unique sourdough starter to create a signature flavour for consumers.




