Hero Group has announced that plant-based brand Deliciously Ella will join its portfolio, effective on 1 January 2026.

It comes after Deliciously Ella was acquired by the food manufacturer for an undisclosed sum in September 2024, to strengthen its portfolio of brands.

This move aims to build the Group’s position in the UK food industry, currently operating brands including Organix and Goodies, which provides snacks for toddlers.

Moving forward, Deliciously Ella will have a broader customer reach with the food manufacturer’s global presence.

As part of the transition, the business plans to reshuffle its leadership team to support the next stage of growth.

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Deliciously Ella CEO Matthew Mills will take on the role of country manager for Hero UK&I in the consolidated businesses.

“I am incredibly excited for Deliciously Ella and Hero UK&I to come together,” he said.

“We’ve spent a year getting to know each other, we have great synergies and shared values, and this partnership will allow us to reach even more customers with our growing lineup of delicious, healthier alternatives.”

Additionally, Rachel Keffen, head of finance, will step into the role of finance director for Hero UK&I, and Georgina Pattison, managing director at Deliciously Ella has been appointed as the commercial director for Hero UK&I.

Hero UK&I also expanded Mandy Bobrowski, marketing director’s role to include responsibility for the Deliciously Ella marketing team.