Asda has announced an expanded partnership with Uber Direct to increase the number of locations offering deliveries within an hour.

The new deal will expand the reach of the service to more locations in the upcoming year through a partnership with Uber Direct’s courier network, which is also used by Uber Eats.

Barney Burgess, VP of online at Asda, said: “Express Delivery has proven particularly popular with our customers, enabling them to have their everyday essentials delivered within hours of placing an order. Uber Direct’s strong performance and reliable service have been vital in helping us to grow the service to date. We are excited to continue growing our partnership with Uber Direct and to keep delivering an exceptional and convenient service to our customers.”

Uber Direct and Asda have had a year-long partnership since 2021, when the supermarket retailer introduced an on-demand proposition.

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The supermarket retailer launched the one-hour delivery service from around 300 stores across the UK, expanding it to 10 new store locations in the second half of 2025.

Uber Direct regional manager EMEA Caroline Varga added: “It’s been incredibly exciting to be part of Asda’s growth journey these last few years, and we look forward to building an even closer relationship. This deal is a testament not just to the strength and competitive advantage provided by our white-label delivery service, but also a reflection of the success we’ve seen through the wider Uber partnership, across both the Uber Eats and Uber Direct platforms.”

The initiative is part of Asda’s strategic plan to meet the growing consumer demand for rapid delivery for groceries across the UK.