Co-op Wholesale has announced the launch of a ‘Cracking Christmas Deals’ festive campaign to help independent retailers improve seasonal sales and achieve profitability in a competitive market.

Starting on 3 November, the wholesale supplier will offer two new deals weekly on high-demand products, which will be available on a free-sale basis to allow buying to be simpler and more flexible.

Paul Webster, partnerships & sales director at Co-op Wholesale, said: “Cracking Christmas Deals is about giving our retailers a real edge this festive season.

“These are our strongest seasonal offers, carefully selected to help partners attract shoppers, sell more and finish the year on a high. It’s a bold campaign, and it reflects our commitment to helping retailers grow through outstanding value and strong margins on the lines that matter most.”

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The campaign is part of Co-op’s commitment to its retail partners, which is aimed at boosting sales over the busiest shopping period of the year.

The new deals will also be promoted to customers through Co-op Wholesale’s One Week Deal campaign, which is included in consumer leaflets and other channels.

Co-op Wholesale has recently renewed its partnerships with multiple independent retailers as part of its business strategy to support forecourt convenience stores.