Naked Wines has announced the appointment of Jan-Hendrik Mohr as non-executive director, effective immediately.

In his most recent role, he served as CEO of CHAPTERS Group and managed JMX Capital, which has been an investor partner in Naked Wines since 2016.

Mohr also managed Software Circle plc in the role of chairman between 2016 and 2024, over a time of strategic transition for the business.

Jack Pailing, Non-Executive Chair of Naked Wines, said: “I’m delighted to welcome Jan to the Board. As we move forward with our New Strategic Plan and continue to release significant amounts of capital, his creative thinking, insight, and experience will be extremely valuable in ensuring that we allocate that capital in a way that maximises intrinsic value per share.

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Additionally, the business announced that David Atchison will be joining as an advisor to the board. He has previously held roles at Engen, a digital marketing firm, and executive positions at Zulily.

Atchison will be responsible for overseeing Naked Wines’ marketing strategy and growth initiatives.

Pailing added: “I’m also delighted to welcome Dave to the company in an important advisory role. His experience and knowledge of marketing and analytics will no doubt be critical to how we navigate the challenging post-Covid DTC acquisition environment and continue to recalibrate our marketing spend, as discussed at our New Strategic Plan event on 27 March 2025.”