Bakery Finsbury Food Group has partnered with drinks brand Diageo to launch a new Guinness Gift Cake.

Described as “rich and indulgent” the cake is available in Tesco and Asda stores across the UK, and brings “Guinness’ bold flavour and visual identity to life in a bakery format, complete with creamy frosting, caramel filling, and a distinctive design inspired by the iconic stout,” said a spokesperson for Finsbury Food.

“The product is positioned as a gift cake and is an ideal treat for Guinness fans.”

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Kimberley Curtis, brand manager at Finsbury Food Group, said: “Guinness is a household name, synonymous with iconic advertising and a clear identity that inspires creativity. This cake reflects that spirit of enjoyment and celebration and is perfect for gifting to Guinness lovers and marking special occasions.”

This latest product launch “reflects this evolving audience, taps into the zeitgeist and builds on a partnership with Diageo that dates back to 2018”, said the food manufacturer.

Guinness Gift Cake is available at Asda and Tesco stores.

Declan Hassett, licensing manager at Diageo, said: “The Guinness Gift Cake is all about taking the richness and personality of Guinness and translating it into an entirely new format. It’s indulgent and instantly recognisable while also being distinctive and memorable. We’re really pleased it’s now available for people across the country to purchase.”

The cake uses Guinness-inspired flavouring in its caramel filling and coca-dusted frosting and is hand-decorated to deliver a premium feel.