Higgidy has unveiled a bold new pack design across its savoury pastry range, aimed at tempting shoppers with a clearer view of its flavour-filled products.

Designed to roll out this summer, starting with quiches, followed by pies and rolls, the new packaging revamp was developed with design agency Bloom.

The brand said the new redesigned packs aimed to keep Higgidy’s colourful style but now feature larger windows and fresh illustrations celebrating the brand’s ingredients.

The packaging also showcases the brand’s quality commitments, including the Red Tractor logo on relevant meat products, free-range egg claims, and British sourcing.

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“We are really excited to share our new pack designs with our retail partners and customers,” said Higgidy marketing director, Sarah Jackson.

“Our new design really brings to life how packed full of tasty ingredients Higgidy’s range is, clearly signposting the range and making it easy for our customers to shop the savoury pastry aisle.”

Bloom creative lead Lottie Peterson added: “Higgidy came to us looking to bring relevance, modernity and coherence to their portfolio.

“We crafted a confident new illustration that brings to life Higgidy’s personality and showcases the abundance of their deliciously tasty ingredients.

“The brand marque now sits proudly in the centre of the design, with the illustration bursting out from behind, perfectly depicting how Higgidy products really do look as good as they taste”.