Haribo has cemented its position as the UK’s leading sweets manufacturer after reporting a record market share of 22.6% in 2024 and unveiling a £35m investment into its Yorkshire operations.

The confectionery giant said its turnover rose by 7.7% last year, with export and domestic sales increasing by 9.7% and 7.6% respectively.

It added that four of the ten bestselling products in the UK sweets category now come from the Haribo or Maoam ranges.

To support growing demand, the business has also now confirmed more than £35m of investment into its West Yorkshire production site, including a new purpose-built warehouse in Castleford and the installation of an additional production and packaging line.

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The warehouse, due to open in early 2026, has been developed with the support of a local supply chain.

Meanwhile, the sweet manufacturer is also focused on continuing to grow its retail presence.

Following the successful launch of a new store at Bluewater in Kent, Haribo will open its first Scottish location later this year at Glasgow’s Silverburn Shopping Centre, with further store openings are expected in the coming months.

“Through ongoing investment in our production sites and continued innovation across our treats, stores, people, and community initiatives, we continue to bring more moments of childlike happiness and to be part of Yorkshire’s proud next chapter of food manufacturing excellence.” said Haribo UK & Ireland managing director Jon Hughes.

“We’re proud of Haribo UK’s performance in 2024, and to once again be the most popular choice for consumers within our category.”