BP’s food-to-go brand, Wildbean Cafe, has recorded its highest-ever weekly food sales following the launch of a refreshed breakfast and lunch menu across more than 300 BP-owned locations in the UK.

The new range, introduced at the end of April, includes heat-to-eat meals, fresh pastries, and sweet treats, which BP says have been developed to meet the growing demand for quality, flavour and convenience among on-the-go customers.

The forecourt giant said the move saw it experience a record-breaking sales week from 5 May, with double-digit volume growth and strong early performance from hero products such as the BBQ Southern Fried Chicken Wrap, which has quickly become a bestseller.

“This new range is a true reflection of what Wildbean Cafe stands for: great taste, quality ingredients and a fresh, forward-thinking approach to food on the go,” said BP UK convenience trading director Hannah Munns.

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“It’s all part of how we’re working towards becoming first choice for customers on the roadside.”

The business said the new range was developed in-house, using feedback from customers and insights from food specialists, with product testing carried out at its dedicated development kitchen in Sunbury-on-Thames.

The launch follows the unveiling of a new-look Wildbean Café concept earlier this year at BP’s EV charging and convenience hub in Hammersmith, signalling the brand’s wider ambitions to modernise and grow in the UK’s competitive food-to-go market.

The refreshed offer is now available at over 300 forecourt sites, supporting BP’s ongoing strategy to enhance its convenience offer as part of a broader transformation across its UK retail estate.