Tesco is bringing back its Agri T-Jam start-up pitch competition in a bid to address key challenges in the agricultural sector.

The initiative has been launched in partnership with global innovation marketplace Leading Edge Only (LEO). It is actively seeking applications from start-ups with technologies focused on addressing challenges such as achieving net zero, protecting and restoring nature, and improving animal health and welfare.

Successful applicants will gain opportunities that include fast-track introductions to Tesco’s extensive supplier network through LEO, as well as expert feedback and dedicated mentoring from the retailer’s Sustainable Agriculture & Fisheries team, offering industry insights and guidance.

The overall winner will receive a potential trial with one of Tesco’s supply chain partners, providing a real-world platform to test and scale their innovation.

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They will also be awarded Agri-TechE membership and a speaking slot at the Agri-TechE REAP (Realising Our Economic and Agricultural Potential) conference – an event that brings together a diverse range of stakeholders from the Agri-tech and science industries.

Tesco head of sustainable agriculture and fisheries Natalie Smith said: “We’re committed to developing and implementing innovative sustainable agriculture practices across our supply chains.

“Agri T-Jam is now an established gateway into the Tesco network for start-ups and innovators, and we’re hopeful the competition can help all our finalists further develop their work in the sector.”

Applications for the 2025 Tesco Agri T-Jam are open now and will close on 30 June. Following the application and selection process, up to ten start-ups will be shortlisted to present their innovations at the high-profile T-Jam pitch day.

The winner of last year’s competition was FloMo – A Better Way to Fish, which secured fast-track introductions to the supermarket chain’s supplier network and a trial with one of Tesco’s supply chain partners.