Iceland Foods is set to double its presence in the forecourt sector through a new partnership with forecourt operator EG On the Move.

The retailer will be taking its forecourt offering from 11 to 21 sites within the coming months, with a dedicated Iceland frozen food range to be introduced in 10 EG On the Move sites.

The new retail partnership will first roll out to two stores opening on 17 April, in Barnstaple and Rotherham. These will feature prominent Iceland branding on both fascias and in-store displays. Each location will offer a tailored number of freezer cabinets based on available space. 

The exact range on offer will vary by site, but a selection of the grocer’s most popular products and exclusive brands – including Harry Ramsden, TGI Fridays, Greggs, and Cathedral City – will be available to customers.

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Iceland Foods international and partnerships director Justin Addison said: “We’re proud to be working with EG On the Move to bring Iceland’s much-loved frozen products to even more customers in convenient locations. These 10 new stores are just the start, as we continue to grow our forecourt proposition and reach more people in the places that suit them best.”

EG On the Move convenience retail manager UK Arif Adam added: “As we continue to evolve and adapt to the everchanging needs of our customers, we recognise that convenience is more important than ever in today’s fast paced world. This collaboration allows us to meet that demand head on, providing a seamless and convenient experience to serve customers even better.

“At EG On The Move, we’re always striving to improve and enhance the services we offer to our communities. By working with reputable brands that prioritise quality and customer satisfaction, we ensure that you have access to the best products and services available.”