Lindt & Sprüngli is set to launch its new flagship store in London, marking a “major milestone” for the brand as it brings the “one-of-a-kind” store to the UK for the first time.

Located beneath the Piccadilly Lights in Piccadilly Circus, the chocolate manufacturer’s store will open its doors at 2pm on Friday 21 March.

It offers exclusive features, including the largest Lindt Truffle pick & mix in the UK, the UK’s first Lindt Master Chocolatiers – three classically trained chocolatiers making fresh chocolate in-store – and the introduction of the Lindt Coco Barista, barista-style freshly crafted coffee specialties, hot chocolate, milkshakes and ice cream made in-store.

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Lindt & Sprüngli UK and Ireland chief executive Joel Burrows said: “We’re thrilled to be bringing the exquisite taste of Lindt Chocolate to the heart of London.

“With 2025 marking Lindt & Sprüngli’s 180th anniversary, what better way to celebrate this journey and enduring passion for captivating chocolate lovers worldwide, with the opening of this one-of-a-kind store – something truly unique to the UK”.

Master Chocolatier Stefan Bruderer added: “This wonderful new store will be a feast and vision for the senses, featuring a beautifully designed interior that pays homage to our chocolate’s heritage.

“From ceilings adorned with copper mesh cocoa pods to a team of passionate chocolatiers crafting and creating fresh and unique chocolate products live in-store. We can’t wait for everyone to be amazed as they walk through the doors”.