Asda has launched its first automated free sample vending machine at its Pilsworth store in Bury, which it called a “first to market innovation” that will “revolutionise in-store sampling”.

Shoppers at the branch can access free samples through the the supermarkets Rewards app, with Müller offering Frijj as the first product.

The machine is supported by Asda’s retail media LS Eleven Media Services, which helps brands engage customers with dynamic content and product trials, The Grocer reported.

This concept, already used in US supermarkets, aims to boost sales, with Freeosk’s machines showing a 50% increase in sales post-campaign.

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An Asda spokesperson told Retail Gazette: “We are trialling a digital sampling machine at our Pilsworth store so that customers can try newly launched products from our branded partners simply by scanning their Asda Rewards ID.”

The move comes as the grocer looks to revive its poor sales slump. Its flagging fortunes have continued into 2025, with sales at the supermarket chain falling 5.2% in the 12 weeks to 26 January.

Kantar reported the grocer’s market share now sits at 12.6%, down 1% from the 13.6% it held last year.

Asda is hoping the return of its Rollback campaign will help drive sales over the coming months as chair Allan Leighton spearheads a turnaround.