Aldi is expanding its high protein range this January as searches for its products on social media platform TikTok reach 23 million.

Available from today (2 January), the supermarket’s collection now features new additions such as High Protein Chocolate Ball Yoghurts and Protein Soups, as well as returning favourites.

Following year on year sales increasing by 14% for the discount grocer’s protein yoghurts and desserts, Aldi has increased its range for 2025 with products such as the Brooklea Protein Yoghurt in strawberry, peach and passionfruit, and raspberry flavours.

It will also now be offering the Brooklea Protein Chocolate Balls Topper, available in vanilla with milk chocolate cereal balls or strawberry with white chocolate cereal balls, which include 30g of protein in each pot.

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In January alone, the discounter is predicted to sell over 1.7 million protein yoghurt pots.

Across desserts, Aldi will be bringing back the Brooklea High Protein White Chocolate Mousse and is launching a new cocoa flavour of its Dessert Menu Protein Pancakes in February.

Also returning to shelves is the Brooklea Protein Yoghurt Drink in strawberry and mango flavours, as well as Aldi’s Brooklea Protein Granola Pot in strawberry with seeded granola, and vanilla with berry granola variants.

The grocer will also be expanding its high protein, vegan mealtime options with new No Chicken and Black Pepper Sausages, and Salt and Pepper No Chicken Kebabs, and has launched Health Immunity Support and Protein Soups in chicken and mixed bean, broccoli, pea and kale, and tomato and red pepper flavours.